Tag Archive: LG Corp.


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Just a month ago I read somewhere on the web that “considering LG’s dedication towards its incredible work and consumer response especially in the mobile segment, it lets us witnessed very soon that the company (LG) will also be in line along with Apple or Samsung to generate maximum revenue from its mobile sector”. And finally, that day has come! Strategy Analytics has confirmed that worldwide smartphone shipments have reached 210 million units that shows the growth of 36% annually in just the first quarter of 2013. The Major market share was captured by the top giants Samsung and Apple obviously however, they were followed by LG at number three for the first time ever.

According to the report issued by the researchers team of Strategy Analysts, Samsung, Apple and LG shares were as mentioned below:

Brand

Smartphone Units Sells

Market Share in (%)

Samsung

69.4 Million

33.1

Apple

37.4 Million

17.9

LG

10.3 Million

4.9

Currently, LG is wooing the market with the Optimus G Pro while Samsung looks all set to rule the roost again with its powerful Galaxy S4. The Korean manufacturers have some strong competition from Taiwanese company HTC with their super stylish HTC One and let’s not forget the iPhone 5 which has been around for a while. In essence, all these companies are pushing hard for market dominance. However, it all comes down to the decision of today’s customer who is well informed and nitpicky and can easily differentiate between the different flagship mobiles.

Now LG’s unit volume might look meagre as compared to that of Samsung and Apple but the truth is that it is a big step in the right direction as these sales show that end users now have a much more positive outlook towards LG mobile as compared to the insipid response from previous years. It is also the perfect catalyst for LG to constantly improve and increase its market share in the coming years.

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Once in a while, every person likes to escape away from hard reality into a make- believe world of visual entertainment – however unrealistic and illusory it is, and even if it is only for a brief period of time. With the evolution of 3D technology, one more avenue has been added to that imaginary world.  The current surge in the number of 3D movies being made, and people shelling great sums of money  to relish them endorses the growing interest of people in the world of 3D entertainment. My experience of 3D viewing in the theatres had been phenomenal – the 3D performance was exciting and thrilling. Is the improvement in theatrical 3D experience due to the incorporation of new technology in the theatres or the evolution in the footage of 3D movies? Whatever the reason, these improvements are making the viewers increasingly addicted towards 3d viewing.

In the old days, the mere mention of 3D conjured up visions of the comical looking red and blue glasses worn in the theaters for watching 3D movies. 3D viewing at home is considerably different and comfortable – and the recent introduction of comfortable, flicker free passive 3D glasses has taken 3D home viewing to a whole new level – and it is certainly more fun!

My first tryst with 3D home viewing happened at a local store, and the 3D TV seemed a good bang for the buck.  A family movie night was something that I valued, and the increased availability of 3D movies on Blu-ray has been a cherished experience for my family. Since the time of owning a 3D TV, my house has become a movie central for our family – and we have shared many a full filled evening watching a movie together in the comfort of our house.

A host of additional feature really makes our LG 3D TV a veritable entertainment hub. For example, the 2D to 3D conversion feature in the 3d TV means that there is no dearth of 3D content that is available for viewing. The Dual Play feature is a treat for the console gamers who are able to watch two different pictures without the hindrance of split screens – giving them an exhilarating gaming experience. Among its Smart features, the LG TV features various apps that make streaming of videos and browsing the net a delightful pleasure. All in all, 3D viewing at home has become an enjoyable experience, with quality time spent with family and friends.

Despite of widespread skepticism about its future, I feel that 3D viewing at home is definitely going to be a big part of home entertainment. With 3D TV viewing becoming more evolved and additional technical improvements being introduced frequently, the beginning of the trend is already there.

Being more of a technologically knowledgeable girl in the group, most guys in our college group were fond of me. Even though the whole group used to hang out together, I was more engaged in multiplayer split screen PS2 gaming with the guys rather than gossiping with the girls. And the two favorites at the time were “Counter Strike” and “Left 4 Dead”. So much were we engrossed in these multiplayer games in split screen mode that our parents have had many a sleepless nights.

Without belittling the Split Screen technology, it is compromisingly manageable at best. No denying the late night virtual raids were enjoyable to be a part of, the four divisions on a 32” screen used to confuse us with everyone losing track of which screen his player was in as well increased the scope of cheating in a versus mode game mainly the racing titles. Sony’s Simulview display for full-screen multiplayer gaming looked a decent step in that direction but it turned out to be damp squid with a meagre 24” screen size. And since it would have costed a lot at that time, even the richest brat in the group went against spending the moolah on it.

Fast forward 6 years, and LG has taken full advantage of the untapped avenue and developed a pretty similar technology which goes by the name of “Dual Play”. And unlike the screen restrictions in Sony’s display, the Dual Play feature is ubiquitous in all the models of 2012 LG Cinema 3D range. The tact of making Dual Play lies in putting two same-side lenses within a Glass Frame so that you view only a particular side or in other terms tricking your brain via your eyes only to perceive the view of a single side through same-sided polarized lenses. That way, you get a full screen view of your vehicle/player without interfering with the other person’s game play. Mind you, this feature is still in its progressive stage and limited to only two players but I fully expect LG to expand the horizon for up to four distinct players at the same time. The other minor drawback is a little loss to the screen resolution as basically one part of the screen is being stretched over the whole TV frame.  Although you won’t face any such resolution loss issue on LG’s 4K UD 3D TV.

And it looks like this seems to have woken up the Japanese giants to bring the Simulview in a much larger 84” 4K screen with the launch of their KD84X9005 4K TV. Much more than competition, it is good that the major players are getting serious about the next phase of multiplayer console gaming. The only major drawback of this screen size would be the cost factor which puts it out of reach of the majority of people.

And yes, as a potential consumer, you will be right to complain about the exorbitance of 4K prices which make these technologies perform with resolution losses. But from a long term perspective, companies are right to bring the bigger screen sizes now so that the downscaling is cost effective I the future. As it stands, companies like LG and Sony have the groundwork in place and as soon as 4K’s become affordable, one will be able to enjoy full screen multiplayer gaming in its HD glory!

This post in on the back of reading an insightful article on TechRadar, where Sony Computer Entertainment UK head Fergal Gara underlines that 3D is not as important as it is made out to be. Even though his belief is largely from a gaming perspective, he opinionates that it significantly translates to basic TV viewing as well.

One of the major factors behind this thought is the hassle of wearing glasses. We have known for ages that the active-shutter glasses have been a bane to the retrospective growth of 3D TV’s. It boils down largely due to the fact that these glasses are heavy, battery-powered and require near perfect synchronization with the TV screen to give the desired 3D experience. But isn’t that the reason passive 3D has gained popularity over the years. Since passive 3D glasses are nothing but polarized frames, there is no restriction on the design front and gives you much more liberty with its 3D viewing feature. With these lightweight frames that also come in clip-on designs for spectacled individuals, these glasses provides more positional flexibility for 3D viewing while negating the ill-effects of dizziness and headaches. LG kicked off the passive 3D trend with its Cinema 3D range, with Toshiba following suit.

And IFA Berlin 2012 has also thrown quite a few pleasant surprises at us, the most important in the HDTV arena being the unveiling of commercial-production ready 4K TV’s by both LG and Sony. Now with Sony bringing their massive 84 inch 4K TV into the fray, they have not only switched to passive 3D but also incorporated the Simulview™ feature which allows dual player full screen gaming with their flagship PS3 console. In that sense, Gara’s view comes across as disputable with the Japanese giants pumping in the time and resources to make sure that 3D is an essential factor in their latest offering.

 

 

Now one thing I do agree with is his observation that the importance of 3D is gauged directly from consumer response towards it which to this point has been mildly favorable at best. But I don’t think it’s down to the technology itself but because of the costs involved. 3D TV’s are yet to reach a level where every second person can easily afford it and the introduction of 4K’s ad 8K’s haven’t exactly resulted in a drop down in costs of the lower end models. Anyone reading this would want to chastise me for this, but I feel it’s a very feasible step by manufacturers to innovate at present to scale down the costs in future. There’s a reason iconic filmmakers like James Cameron and Ridley Scott have turned to 3D in their latest directorial projects. And Cameron firmly advocates that the bond between 3D and its audience can be strengthened and evolved for wider masses through 3D TV’s in your living space.

3D at this point might just seem like a fancy gimmick for the higher costs of TV’s these days, but a consolidated approach has slowly but surely garnered the interest of public and long may it improve. Because an increased demand only means competition which will result in significant price drops for the 3D TV’s available in the market at this juncture of time.

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