Category: Events


The past year or so has passed with expectation for the consumer Display industry with the unveiling of OLED TVs at CES 2012 and IFA 2012. But more than a launch, it was a presser by companies to show the industry what they have in store for the coming years.

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And just when you would expect that CES 2013 would act as the carrier for finalized launch dates of these OLED TVs, both the Korean giants threw an unexpected but pleasant surprise at the audience in Las Vegas this year. Along with the shipping announcements for OLED TVs, we got to witness prototypes of curved OLED TVs. To be honest, even I looked at the latest entrants with a thorough brow anticipating the whole deal to be a damp squid.

sammy curved oled tv

At first look one might assume these TVs to be malleable considering the curved design. Not so much as they are just flexible OLED displays which have been designed as such and are not bendable at all. The whole idea behind having a curved screen is to make sure that the display is equidistant from the viewer’s eyes and there any visual distortion on the edges.

But with no announcements for plans on commercial production or pricing, these TVs still look far away from the realization of having one at your place. Having said that, there’s no doubt about the fact that these curved OLED TVs with a concave form factor from LG and Samsung are every videophile’s dream!

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International-CES

It’s that time of the year again that one of the biggest consumer electronic fair kicks off in the jam-packed Las Vegas Convention Centre. I am pretty sure that all the technology-enthusiasts out there would be waiting with bated breath to see all the new innovations that are supposed to be unveiled. What we generally miss is the lighter side of things. Browsing across YouTube I found this really quirky yet humorous video which has been compiled with the honest intent of some light-hearted humor.

All credits to the maker for this thoroughly enjoyable compilation. In all seriousness, I will be covering the interesting products that are unveiled during this consumer electronics fair. But for now, I will leave you with the giggles you get from watching this video!

I raise this question amidst the sad state of events that has plagued the capital in recent times. Even though each one of us is busy fulfilling our daily quota of what we know as life, there are certain incidents that tend to shake up your soul and beliefs from within and have a look at what wrong is being done; and the recent weeks stand as a solid testament to that.

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With unethical and anti-social elements on the loose amongst the busy streets of the cities, just what can one do as a citizen of the state? I am keeping my opinion very generic so that the big picture can be analyzed. And I assure you that this isn’t a split second reaction to what’s been happening recently, but a comprehensive outburst which has been piled up over time. My perspective has changed from being perplexed to one of sheer disgust with issues like depredation, tasteless political comments and curbing free expression rearing their ugly heads again and again.

ePetitionsWith a constant attack on free speech, it’s becoming increasingly difficult for an individual to play his/her part in helping address the foremost issues. Being expressive online is now a strict no-no as you risk landing behind bars for it. Even peaceful and civilized protests are countered by brute force and hostility from the state’s enforcement. So we are left with a very limited number of tools to do our bit. And I am mentioning those below:

Facebook / Twitter:  Expressive write-ups and photos which end up being mass shared within the social networking community to make people aware about a current agenda.

E-Petitions: A very powerful online tool to get a unified opinion and to support a just cause.

I hail the effectiveness of these two modes but to what extent it affects the authority’s mindset is another issue in itself. In my opinion, these modes should be given more weightage on a state/national  level so that they have the right amount of influence when major decisions are taken. That might just aid the fight against the wrongdoers of our society.

 

” As they say, it only takes a spark to ignite a revolution..” 

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I have never viewed India as a good station of Christmas celebrations. Most of us generally consider it as a welcome day off amidst the tight work schedules and fog-laden sights around the city. I mean who wants to struggle in the chaotic traffic jams when you can be snug in a blanket at home!

But looking at the recent years, I am happy to concede that the Christmas spirit is slowly but steadily growing amongst the crowd here. Even the much-maligned aunts next door engage in baking cakes and cookies for the occasion. My office celebrations also went a notch up with everyone singing Christmas jingles whole-heartedly; a sharp contrast from the subdued proceedings last year J

But it was yesterday itself which I enjoyed a lot more. The day started with me watching “Jingle all the way” and “Liar Liar” on my LG LM6700 in the morning with my own version of Christmas brunch ;p And a little get-together in the evening with friends with some wine and “Home Alone Collector’s Edition” concluded my couch potato Christmas!

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And the delightfulness didn’t end there. Being an LG owner, I got a special postal card with best wishes from the LG showroom from where the TV set was purchased along with an update of their Christmas and New Year Celebrations offer. Now obviously I am not going to buy another 3D TV of theirs when I already have one, but it’s heartening to see such a gesture. Life’s Good when you Shake Up some happiness!

World Record – the two words together conjure up an image of something done extraordinarily – head and shoulders above the mundane. Obviously, such a proposition would definitely attract marketers – who would like to project their products and brands wras a cut above the rest – a spirit best signified by a world record. Therefore, it was only a matter of time before enterprising marketers would seek to establish world records with their products and services – to provide that all important “bragging right” – probably a matter of great significance in the cut throat world of product differentiation.

And that time has already arrived. Over the last few years, there have been many attempts to establish world records by leading companies – so as to later claim in advertisements that the product is the best at a particular job. Indeed, this trend has been noteastutely recognized by the Guinness World Records – the ultimate purveyors of world record feats. The Guinness promotes a special “package” wherein they seek to guide any world record creating efforts, and also produce them in a professional manner – so that they can be later promoted through marketing and advertising.

Of course, the basic premise of such a record breaking or creating effort is simple – the exercise should be directly relatable to a product USP. Unless this requirement is met, the record feat will simply not register in the minds of public, and the effort is likely to go waste.

For example, when the blockbuster Dreamworks produced animation movie Megamind was released in 2010, the promoters wanted to create an event that would immediately appeal to superhero fans, as well as create a buzz around the word “Mega”. As a solution, the largest gathering of superheroes was planned – a premise that gelled beautifully with the movie storyline. Adults and kids responded in big numbers, and a total of 1,580 people dressed as superheroes turned up – creating a world record. The event got very good coverage – estimated at over 58 million impressions over the first three days of the ad campaign.

Similarly, Jack Daniel’s – makers of the famous Old No 7 whiskey planned to create seven new world records to commemorate the famous brand, and to celebrate the founders 161sy birthday in a quirky, fun filled manner signifying the “spirit” (pun intended) of the brand. So, world records were created in the categories of – most contributions to a greeting card, largest glass bottle mosaic, largest bottle of whiskey, most bottles played in a bottle orchestra, most people blowing out candles together, and building a 20 shot glass pyramid in the quickest possible time.

LG – the global consumer electronics giant had started an LG World Record campaign way back in July – to promote the product innovation in various categories. For example, LG wrmenSmart TVs – that have the thinnest bezels, or the LG LTE Smartphones – where LG holds the largest number of patents. To create an association with customers, LG has created a team of friendly animated characters called LG WR Men, which explains the benefits and features of LG products to end users over online media.

Samsung has also joined the fray of world records, though its recent effort to promote Samsung Galaxy Note II is somewhat intriguing, considering that it is not associated with any product USP – thus contradicting the basic premise that a world record feat should be directly relatable to some product USP. paintSamsung is calling upon its users to break and already existing world record of largest number of artists collaborating on a single art installation. Incidentally, the original charity sponsored world record was set by more than 200,000 children earlier in 2012 in UK. Probably Samsung is not seeking to highlight any product USP; rather it simply wants to be associated with a world record.

It was a routine Saturday evening when me with some of my colleagues were wandering inside Ambience Mall, Gurgaon. The creative media head of our team had the concern of upgrading his old and continuously wearing out handset with a top of the line Smartphone inside his head. So off we went scouring all the present showrooms for the latest expensive offering one can get his hands on.

A couple of hours later with no visible inroad I knew that the evening is bordering on being wasteful when suddenly some loud music echoed from the endmost part of the mall near the fountain area. A few minutes later we were all there and in front of our very own eyes a surprise unfolded. The empty space scouring with mall-goers made way for a few people who started dancing in the middle of the area. And very soon, more souls joined in and I came to realize it was another Flash Mob! But since most of the flash mobs in India these days are corporate affairs, it was a bit of surprise that there were no branding banners or displays around. As the performers grooved and thumped to the music in a coordinated display the crowd surrounded the mob with constant claps and whistles and a few of them even let themselves loose along with the group 😀

At first, it seemed like a routine flash mob which might end in a few minutes when other layer of the whole plot unfolded.. In came a chap to join the group and started dancing along. Moments later, his girlfriend was present in front of him to whom he proposed in a proper dramatic filmy style! The girl accepted and the revelry continued. It took some time but I eventually got my head around the fact that it was in fact the first Flash Mob Proposal ever to happen in India! It reminded me of the flash mob at Grand Central Station in “Friends with Benefits”, albeit a bit more Bollywood-ish..

But that was it and I never got to hear anything about it in papers or tabloids. It might be strange coming from a journalist who generally vies for stories like this, but I have never been the sensationalist kind and somehow I understood the low-key component of the whole act.  But that was until yesterday when I realized that it was a flash mob organized by LG. The making of the proposal video showed how a simple Facebook conversation and the LG WR Forum transformed into an event of such a magnitude. And the main schemer of this romantic gala was LG’s own WRMan Sherlock. I had seen those web cartoons at random once but this lovey-dovey idea on Sherlock’s part must have him floating in seventh heaven at this time!

And the actual flash mob was even better. The video length seems a bit short as compared to the live time duration but it is still immensely enjoyable to watch. As modern as we might have gotten with our progressive mindsets, it’s moments like this which would make any girl feel special. I am not ashamed to admit I would love such a stereotypically romantic proposal myself!

What’s even more heartening about the whole affair is that this LG World Record Team had the guts to think of such a unique and out of the box concept and have the brains and audacity to execute it in grand fashion. Yes it is a way of brand promotion and marketing but the main agenda was giving a loving couple the surprise of their life! Isn’t that what a flash mob is all about; bringing smile to people’s faces! 🙂

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