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Just a month ago I read somewhere on the web that “considering LG’s dedication towards its incredible work and consumer response especially in the mobile segment, it lets us witnessed very soon that the company (LG) will also be in line along with Apple or Samsung to generate maximum revenue from its mobile sector”. And finally, that day has come! Strategy Analytics has confirmed that worldwide smartphone shipments have reached 210 million units that shows the growth of 36% annually in just the first quarter of 2013. The Major market share was captured by the top giants Samsung and Apple obviously however, they were followed by LG at number three for the first time ever.

According to the report issued by the researchers team of Strategy Analysts, Samsung, Apple and LG shares were as mentioned below:

Brand

Smartphone Units Sells

Market Share in (%)

Samsung

69.4 Million

33.1

Apple

37.4 Million

17.9

LG

10.3 Million

4.9

Currently, LG is wooing the market with the Optimus G Pro while Samsung looks all set to rule the roost again with its powerful Galaxy S4. The Korean manufacturers have some strong competition from Taiwanese company HTC with their super stylish HTC One and let’s not forget the iPhone 5 which has been around for a while. In essence, all these companies are pushing hard for market dominance. However, it all comes down to the decision of today’s customer who is well informed and nitpicky and can easily differentiate between the different flagship mobiles.

Now LG’s unit volume might look meagre as compared to that of Samsung and Apple but the truth is that it is a big step in the right direction as these sales show that end users now have a much more positive outlook towards LG mobile as compared to the insipid response from previous years. It is also the perfect catalyst for LG to constantly improve and increase its market share in the coming years.

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