bmw--621x414Luxury car maker BMW India has started assembling its mini models of luxury cars in its Chennai unit in order to meet the progressively rising demand in the Indian market at a competitive price scale.

Considering the import/export duties in mind, BMW (And Audi as well) has now planned to indulge themselves in the local assembly which leads them to save on custom duties. It is quite predictable that very soon their demand on Indian shores will go up because they will be drastically bringing down their manufacturing costs with local assembling.

The local assembly of Countryman Mini will be cheaper by INR 10lakh. Earlier it was sold at INR 34.20-37.50 Lakhs which is now priced at INR 23.50-37.50 Lakhs.

In a conference on Wednesday BMW Group India President Philipp Von Sahr said –

“It would help us to increase the value for our customers and keep our prices competitive. The vehicles manufactured at BMW Chennai will fulfill the same quality standards that apply to production of BMW Group models worldwide”.

BMW has already assembled the 3 Series, 5 Series, X1 and X3 in its Chennai unit and has plans to start making 7 series too in the near future. The industry officials are expecting to see rapid growth which speculatively equates to almost double in sales volume for these luxury models i.e. 50k by 2015 from 25k in 2012.

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