It was a routine Saturday evening when me with some of my colleagues were wandering inside Ambience Mall, Gurgaon. The creative media head of our team had the concern of upgrading his old and continuously wearing out handset with a top of the line Smartphone inside his head. So off we went scouring all the present showrooms for the latest expensive offering one can get his hands on.

A couple of hours later with no visible inroad I knew that the evening is bordering on being wasteful when suddenly some loud music echoed from the endmost part of the mall near the fountain area. A few minutes later we were all there and in front of our very own eyes a surprise unfolded. The empty space scouring with mall-goers made way for a few people who started dancing in the middle of the area. And very soon, more souls joined in and I came to realize it was another Flash Mob! But since most of the flash mobs in India these days are corporate affairs, it was a bit of surprise that there were no branding banners or displays around. As the performers grooved and thumped to the music in a coordinated display the crowd surrounded the mob with constant claps and whistles and a few of them even let themselves loose along with the group 😀

At first, it seemed like a routine flash mob which might end in a few minutes when other layer of the whole plot unfolded.. In came a chap to join the group and started dancing along. Moments later, his girlfriend was present in front of him to whom he proposed in a proper dramatic filmy style! The girl accepted and the revelry continued. It took some time but I eventually got my head around the fact that it was in fact the first Flash Mob Proposal ever to happen in India! It reminded me of the flash mob at Grand Central Station in “Friends with Benefits”, albeit a bit more Bollywood-ish..

But that was it and I never got to hear anything about it in papers or tabloids. It might be strange coming from a journalist who generally vies for stories like this, but I have never been the sensationalist kind and somehow I understood the low-key component of the whole act.  But that was until yesterday when I realized that it was a flash mob organized by LG. The making of the proposal video showed how a simple Facebook conversation and the LG WR Forum transformed into an event of such a magnitude. And the main schemer of this romantic gala was LG’s own WRMan Sherlock. I had seen those web cartoons at random once but this lovey-dovey idea on Sherlock’s part must have him floating in seventh heaven at this time!

And the actual flash mob was even better. The video length seems a bit short as compared to the live time duration but it is still immensely enjoyable to watch. As modern as we might have gotten with our progressive mindsets, it’s moments like this which would make any girl feel special. I am not ashamed to admit I would love such a stereotypically romantic proposal myself!

What’s even more heartening about the whole affair is that this LG World Record Team had the guts to think of such a unique and out of the box concept and have the brains and audacity to execute it in grand fashion. Yes it is a way of brand promotion and marketing but the main agenda was giving a loving couple the surprise of their life! Isn’t that what a flash mob is all about; bringing smile to people’s faces! 🙂

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