The second half of October is characterized by religious satiety. With the daily grind of life taking a backseat,  people immerse themselves in devotion and exaltation of mythological elements. And the utmost dedication the organizers and the participating masses exude during the course of these events in endearing.

The first event of religious celebration during this time is the ongoing Navratri. This is a nine-day period ending with Dussehra  where Hindu devotees engage in worshipping Hindu deity Durga as well as keeping fast for the complete duration. So surprising is the cause of reverence that people negate the unruly elements as well as stay away from consumption of meat during the sacred period. Moreover, people throng the temples to get a glimpse of the embellished treatment being given to idols there. As I write this, Hindu households throughout the North will be concluding their Navratri with a very symbolic conclusion through Kanjak Puja; serving traditional food to girls who are seen in the image of goddess Durga.

The other event being the Durga Puja holds more or less the same significance and is celebrated with great fervor especially in the Bengali community. The local and regional associations set up pandals with Maa Durga decorated in variety of themes and standing in her full glory. There are some lovely performances throughout the five days and there is a lot of traditional food being served for the visitors. The event ends with the immersion of the eco-friendly idols.

The atmosphere that these festivities are capable of generating is unparalleled and pragmatic. I was able to catch a short part of Durga Puja celebrations in the CR Park area and boy was it wonderful. I am planning to be there tomorrow as well in the traditional sari to see the final phase of the Puja. The events hold immense significance in the eyes of the population and the surreal involvement by people from all walks of life is a testament to that.

And on the commercial side of it, these festivities seem to have a catalytic effect of consumer brand companies who have great deals going on both home appliances and home electronics at the moment.  LG have already begun their pre-festival offers while Samsung and Sony have their own set of innovations going on. Even camera majors Nikon and Canon are geared up for the festive season ahead. As a prospective buyer, this period is the best in terms of offers and discounts on products.

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