The first thing almost every working individual does after sitting on his desk is to open up his mail account to check mail. But instead of the essential ones, we end up visiting commercial links from various online retailers to check the best products they have on offer. From electronic gadgets, appliances, apparel, footwear, gifts to even availing discounts on services available in and around your place, online shopping is the way to go these days.

But it wasn’t the case a good few years ago. Even with the advanced outlook in place, Indian consumers ended up reverting to good old ways of investing time and energy before every purchase big or small. Marketplaces were overflowing with true shoppers with a variety of options at hand. But the honchos with a vision were not afraid to think out of the box and were eagerly looking at the opportunity of an online business portal to connect to customers for whom the physical distances made it inaccessible to have an in-person experience. But even before the concept picked up, it was blotched by the shady Baazee.com issue. It was a downward spiral for the company until EBay decided to acquire it. With a brand name acknowledged worldwide stepping onto Indian shores, e-commerce got a new lease of life and gave fresh hope to entrepreneurs who envisioned virtual establishments.

The murky was replaced with the innovative and there was a distinct influx of penetration in an otherwise dormant domain. Before even starting to list out the websites we have today, it is absolutely essential to acknowledge that venture capital investments for these ideas have a big role to play for the growth and mass expansion of the major players in the virtual market today as well as their ability to cater to the large consumer base. Another factor which has substantially helped the e-commerce business to flourish is well…our hectic lives. The vast majority of professionals at this time work in privatized companies and MNC’s with long working hours and less number of holidays dictating the demanding nature of work. And the last thing one would want to do in such an unrelenting schedule is to actually go out for shopping. One would rather just prefer if all the options were available at the disposal of their personal space without much effort which made it a win-win scenario for E-commerce.

And you have got to be thankful to these risky yet feasible initiatives which have made shopping a hell lot easier. Now you can purchase movie tickets (BookMyShow, TicketPlease) to travel tickets (MakeMyTrip, Yatra, and GoIbibo), purchase electronics (Flipkart) to apparel (Fashion n You, Myntra and Jabong) to even avail the best daily deals in your region (Snap Deal, Deals and You). And the amount of e-commerce websites that have mushroomed during these past 2-3 years has made it a virtual consumer battlefield. Even government organizations have been influenced with the advantages of internet based businesses and they have also integrated booking and registration processes for their online portals.

Call it variety or saturation, but the number of options available to us as potential consumers makes e-commerce the preferred mode of shopping. And with companies backing their services up with in-house logistics and after sales support team along with easy user interface and payment options, the dominant emergence of e-commerce as a medium is justified.

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